Athleisure clothing for fitness routines and gym use is just one purpose that it serves, however, a considerably large one. Even though the term combines both athletic needs as well as easy-to-wear casual clothing that can be worn comfortably every day, it skews your lifestyle toward fitness. It’s not wrong to say that the trend for athleisure clothing has gained momentum due to the rising concerns about physical wellbeing in the general population.
The demand and numbers of fitness clubs, workout plans, and fitness gear have increased exponentially in the industry. In fact, the IHRSA report from 2017 shows that the global fitness industry was estimated to aggregate revenues amounting to $87.5 billion in 2018. This was a big jump from $83.1 billion in 2016, when the trends were still budding and had already reaped such huge results. It’s no surprise then that this success already paved the way for athleisure trends to claim the stage in the fashion industry.
Why Athleisure Hits Home
One of the many reasons why people are vying to grab every last piece of tank tops and T-shirts from the racks is because it doesn’t glamorize modern needs. One of the major pitfalls of modern advertising is that brands and businesses fall into the trap of sensationalizing the most basic human needs. For instance activewear is made from moisture-wicking fabric which works best during humid weather when you’re sweating most. Notice that there’s nothing fancy about summer sweat and neither is there a need to portray it as such.
Embellishing athleisure or putting a top-dollar price tag on it would entirely defeat the purpose because then it can’t be worn daily or bought accessibly. The reason athleisure is loved across all classes and all ages unanimously is that it realizes daily needs and provides practical solutions with a good aesthetic sense. It’s an extension of everyday life choices about attire meanwhile also promoting fitness and health.
Why It Resonates With Most
Studies have been conducted on reasons that make businesses successful in the digital age. Industry giants like Coca Cola, Gillette and BMW share almost equal market shares in their respective industries and we want to know how.
However, these are legacy retailers that cash on their brand name and audience by making a place in the minds of buyers. On the contrary, winners of the digital age—digital brands—brand themselves directly in the lives of their buyers. This not only offers more personal utility but also makes their pitch more inescapable. Brands that are flourishing in this day and age can’t succeed based on legacies alone and need to offer usage convenience to a millennial fan base, which athleisure aptly does.
Nero Athletics is an online clothing brand that specializes in athleisure clothing and sports equipment. You can visit our website and buy ladies’ and men’s sleeveless tank tops, T-shirts and sports apparel right now.