Fashion apparel and fitness wear and gear are now being influenced by the athleisure movement. Even though the activewear clothing line picked up in 2017, it has since developed and evolved into more all-inclusive apparel range i.e. Athleisure.
It is noted that women’s fitness wear trends fuelled the growth of activewear as it alone amounted to $21.9 billion sales in 2017 which was a 4-percent jump from the preceding year.
Athleisure has been going strong in millennial markets ever since it came into being because of the market niche it tapped into. The popularity is mostly attributed to the fact that consumers concentrate on comfortable, staple wear that addresses their unique needs and athleisure provides just that.
However, certain its success seems in the present, it can’t be depended on the existing metrics for future times. The market keeps changing with changing times and businesses which are in it for long, need to adapt to its pace. There shouldn’t be any compensation for complacency, which is why it’s essential to know what more to do to stay at par with the industry.
Consumer preferences aren’t restricted to colors and designs of athleisure apparel. As e-commerce is growing and spending patterns are become wary of cyber threats, businesses need to take active measures to make their sales more secure.
Cyber Attacks on Small Businesses
True; there’s a unique charm in being small and thriving in the industry still. Buyers may gravitate towards your portals because they feel your products are reasonable and not mainstream. But that’s not enough security to survive in the industry for long. You need to offer buyers the assurance that their money is invested in a safe place and they’ll be returned good value for their payment. For that small businesses need to realize the risk they run because of their scale of operations.
Being personal and intimate won’t save them from cyber criminals. Only 18% of small businesses realize the need to tighten cybersecurity; the rest are blissfully unaware until trouble knocks at the door. In order to make your enterprise secure, you need to protect customer information in every possible way. This should be your primary concern because you can recover from all damages but can’t win back a place in the market if customers lose trust in you.
Install Software Updates
Outdated versions of key software are more prone to succumb under cyber attacks. Newer updates ensure that the software is made safer and stronger against online threats and unwarranted access. But in order to stay up to date, you need to have a technical team that ensures all such concerns are taken care of.
Your regular buyers may make accounts on your online portal and every time they log in, they’ll put in their credentials. These credentials are often based on personal information which is sensitive and private. As an online brand, you need to make sure that unauthorized buyers aren’t able to break other buyer’s accounts and access it without permission. For that, it’s always smart to include a two-factor authentication in the login process.
If you’re looking for safe online clothing brands for athleisure clothing, Nero Athletics is one. You can buy ladies’ and men’s sleeveless tank tops, T-shirts and sports apparel from our online portal and make a safe purchase without any trouble!