There’s no doubt that athleisure has won the hearts of many and made its way into almost every wardrobe. But the why of it all does beg for more clarity.
Many fashion trends come and go in a year but none stick by this long and this well in any era. Be it the sudden hype for ripped jeans or the classic Adidas’ coast star white converse; every new craze dulls in the haze of time. But what has remained is the love for athleisure. And this has urged us to explore why athleisure is becoming a popular choice of wear among millennials.
It’s no longer just about baggy sweats or gym tees. Athleisure offers a range of options from sleek form-fitting tank tops to daily-wear leggings that pronounce the shapely curves of your legs. Don’t get carried away by the suggestion of athletics in the name: it’s also casual clothing for those who prefer leisure over discomfort when they go out for drinks with the guys/girls.
The Audience for Athleisure
Caters to All
Unlike most fashion clothing and accessories that are majorly female-centric, athleisure clothing values women and men equally.
A whopping segment of athleisure shoppers is all men. And it’s not just casual athleisure clothing; there’s a demand for athleisure accessories which has inflated enough to match the demand for athleisure clothing. In 2015, this demand rose by a considerable 35% and this statistic is enough to show why millennial men and women both pick athleisure any day.
Favored by the Rich
It’s not easy to afford an entirely new wardrobe made of athleisure clothing when you’re on a budget. With a long list of high-end brands competing for the greatest share, prices usually suffer. Because brands know they have already established a loyal customer base, they can risk playing with numbers.
The over-indexed income group which makes 6 figures annually can afford these pricey brands and that’s also why the industry for athleisure has boomed. However we’re offering attractive pricing for premium-quality clothing to cater to all income groups.
Millennials At The Top
Athleisure is a bespoke fashion trend that symbolizes all things that millennials stand for combined. Fitness, comfort, strength and style—these are the values that drive this generation of young people and athleisure answers all their needs single-handedly. Also, the wide variety of designs and colors make it easier for each age group to choose which style works best for them—be it for the gym, dance class, or a movie date.
Fitness clothing is no longer reserved for gym-goers and athleisure trends can be attributed for this shift in common perceptions. Fitness is not just about strength training or doing maximum reps; it’s also about staying comfortable in your own skin and in the clothes you wear. If you were once worried about your cotton shirt clinging to your skin during humid summers, you’ve got nothing to worry about with athleisure. Its moisture-wicking fabric takes care of your sweat without looking shabby. If there’s any fashion trend that evolves with time as you go, it’s athleisure!